Can These Tips Improve Your Email Marketing Strategy?

You’ve probably never heard the term “email marketing” before, but more than likely you have seen it. It’s everywhere! Your favorite companies have more than likely sent you a message telling you about a product. This is email marketing in its purest form. Does this sound like something you would want to use? Granting that it is, then continue reading.

Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.

Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.

Let your readers choose the layout of your content. Any messages with graphics, JavaScript and images is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. It is likely to be deleted without the content ever being read if the message is difficult to read on their phone.

Try following up to your clients with a FAQ section. Include a link onto your email that says to click here to view the frequently asked questions in order for them to have a better understanding of your company. The concluding postscript could inform them to make sure they see you in action.

Keep in mind that email marketing is all about building up your reputation. Cutting corners, using deceptive practices and targeting uninterested customers are all unacceptable. Your business’s reputation is at risk here and you must remember that.

Don’t get yourself in trouble by not getting permission. This is spamming and you could be penalized for it as well as having all your mail refused, which could damage your business irrevocably. You will be creating positive relationships with customers who will keep coming back, by getting permission to use email marketing.

You might need to try following up to your customers with an alert on a price increase. In order to avoid this increase, the email could include a link that says to act now. The ending of the message could convince them to click on the link in order to understand all the details.

One way to keep your email readers engaged is to ask them questions. These should not be rhetorical questions, either. Provide a feedback channel they can use to send you answers. You could ask for direct replies via email. Alternatively, send your readers to your social networking pages. However you arrange it, asking for two-way communication is a great way to cultivate loyalty in your subscribers.

After countless times of encountering email marketing, you finally know what it is. Put simply, it’s using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know what it is, make use of it in your own emails!